Social media have become a part of our everyday lives. A lot of people have become so dependent on it that they can barely make it through the day without signing on to it. Some people use social media to display their entire life, while other people may use it to connect with potential employers or employees. Using social media doesn't have to be considered a negative aspect of your life as long as you are using it appropriately.
Today, a lot of employers are using social media to recruit potential employees. So it is pertinent that college students, as well as those who may be entering the work world soon, be cautious of what they post because no employee want to hire a drunk, but they do not want to hire someone who lacks personality.
The soon-to-be released movie The Social Network is an example of just how big the social networking scene really is. Mark Zuckerberg, the creator of Facebook, had no intentions of making Facebook such a large phenomenon. He just simply wanted a way for college students to be able to interact with their classmates and have record of their college experiences. I imagine he did not think he would be one of the richest men in the world.
I am currently reading a new book titled "The New Rules of Marketing and PR" by David Meerman Scott. He talks about the role that social media plays in the public relations world. He notes that PR practitioners can engage in social media to try and understand their target audience. This is a great way to see exactly how to approach them and which methods can work the best.
Yes, I am actively involved in social media. I use both Facebook and Twitter regularly, but I am very cautious of the things that I post.